• Zach Ciappara

Back To School Is Here! Here’s How Your Brand Can Reach 90% Of Malta’s Youths/Students With FreeHour




What's Happening This Back To School Season? 📚



As you may have heard, schools are scheduled to be opening for all students by the end of September, with Colleges & the University Of Malta opening in October.


The KSU Freshers' Week though, a week often used by brands to engage with students through physical stands at the University of Malta has taken a hit from a commercial aspect due to COVID-19.


With social media being a place where students are spending the majority of their time, this cancellation opens up the opportunity for some new and creative online advertising...


P.S. Be sure to read till the end to find our platform metrics & client campaign results.



Your Brand's Chance To Stand Out Online



FreeHour is launching Malta's first-ever digital Freshers' Month, whereby we'll be bringing together some of the biggest brands to form part of this 30-day online event.


The event will take place through the FreeHour App, where we'll have a dedicated Freshers' Section that'll feature multiple brands and their virtual stands to over 21,500 students from Uni, Mcast & all the 6th Forms on the island.



Your virtual stand will include the opportunity to promote your services or offers with engaging photos and text, whilst also linking students directly to your website, social media, and any other links which you'd like to promote throughout this 30 day period.


We'll also be incentivising our audience to use this section through the use of many unique giveaways & prizes, alongside a freshly developed in-app game that will bring thousands of students together to compete for a very exciting grand prize! 🏆



How Your Brand Can Get Involved



1) - Be part of Malta's first-ever Digital Freshers' - Get your very own virtual stand, for far cheaper than a physical stand - while reaching every single school in Malta, instead of just one physical location - for a total of 30 full days. This new & unique concept will be heavily promoted to our student audience as the go-to place for everything Freshers' related.



2) - Reach Malta's youth through our loyal audience - Our community is made up of students & youths aged between 15 - 25 who are a prime demographic representing the next generation of cash spenders & decision-makers. Using any of our organic promotional options such as Instagram Take Overs or Sponsored Articles, your brand will be positioned as a student favourite, converting into tangible real-life sales.



FreeHour's Latest Metrics



  1. 21,500 Active FreeHour App Users, who each use the app 4 times a day on average.

  2. 18,200 students opted IN to receiving Push Notifications from the FreeHour App.

  3. 19,600+ total followers on our Instagram, growing avg. 350 followers per week.

  4. 1.2 Million impressions every week on Instagram.

  5. Average of 1,350 likes per Insta post & 6,000-7,000 views per story.

  6. 10,600+ likes on Facebook, with 10,000+ engagements per week.

  7. 30,000+ article views per month on FreeHour's Student Blog.



Some Of Our Star Clients



Over the last 3 years, we've helped practically every big brand on the island tap into a younger demographic. Some examples include McDonald's, Deloitte, Eeetwell, KeepMePosted, GO, HSBC, Motors Inc, Farsons, Lidl, The Point, Quicklets, Cool Rides, Bolt, Costa Coffee, Forestals and about 200 others.





Here Are Some Past Campaign Results



#1 - Our cab clients (Bolt, Bonju & Cool Rides) have consistently received between 500 - 1,500 Offer Redemptions (over €10,000 in sales) per month, by making use of monthly Student Offers on the FreeHour App as well as our Push Notifications.


#2 - Our GO brand awareness campaign last Freshers' generated over 350,000 impressions in only 3 weeks, through a combination of Student Offers, Social Media Posts, Instagram Take Overs & Sponsored Articles used to promote their Mobile Student Plans.


#3 - Deloitte’s brand building & recruitment campaign resulted in 215,000+ In-App Banner Views & a 850+ follower growth in just the first 2 weeks of Freshers’ 2019. Over 1 million impressions were hit before the end of that year.





Interested? Get In Touch 👇



Have any questions? Want to set up a meeting to discuss what type of campaign would work best for your unique brand?


You can get in touch with our Head of Sales, Sean Abela by sending an email to sean@freehour.eu or by calling him on +356 7979 0522.


We currently are offering the last few slots for our Back To School campaigns, so be sure not to leave it until the last minute to avoid disappointment 😉



We look forward to working with you! 👋


sean@freehour.eu / +356 7979 0522.